• Friday, July 19, 2024

Alia Bhatt Turns Storyteller with her First Book For Children, ED Finds a Home

Actor and entrepreneur Alia Bhatt debuts her book "Ed Finds a Home," part of the Ed-a-Mamma series, promoting environmental awareness for children through engaging storytelling.
on Jun 21, 2024

Mumbai, 17 June, 2024 – Actor and entrepreneur Alia Bhatt has added another feather to her cap! Alia’s debut book Ed Finds a Home has been published by Penguin, India’s leading publishing house, and is now available across major bookstores and e-commerce platforms. This is the first book in The Adventures of Ed-a-Mamma series. The book is printed in full colour on sustainable paper, marking an industry first for any publishing house. This also aligns with Alia’s vision of inspiring a generation of mini-planeteersthrough the power of storytelling.

The book is the latest addition to the Ed-a-Mamma universe, founded by Alia Bhatt and now under a partnership between Alia Bhatt and Reliance Brands Limited. Written in collaboration with Vivek Kamath and Shabnam Minwalla, with illustrations by Tanvi Bhat, Ed Finds a Home introduces young readers to a magical world where a little girl embarks on a heartwarming adventure to rescue an abandoned little dog. The story is designed to be engaging while imparting important moral values, using visual storytelling to enhance the overall experience.

Reflecting on the launch of her first book in its series Alia Bhatt said, ‘Storytelling has always been a part of me, a gift inherited from my grandfather and I’m so happy that I could introduce the world to this book on his birthday. The little girl and her dog are the heart and soul of Ed-a-Mamma, and their adventures to save the planet aim to encourage children to spend more time outdoors, connect with nature and develop a love for nature and a love for reading. Our planet is facing numerous environmental challenges, and it's important to raise awareness among the next generation. We will always take care of what we love, and I hope these simple stories will spark joy and positive action among all age groups.’ 

Sohini Mitra, Publisher- Children's Division, Penguin Random House India also shared, ‘At Penguin, our mission extends beyond fostering a generation of avid readers; we aspire to nurture environmentally conscious young minds. Alia Bhatt’s remarkable venture into children's literature brings a star power that is both captivating and influential. Her vision for Ed-a-Mamma resonates deeply with our commitment to being a responsible publisher. Together, we aim to ignite a passion for storytelling and environmental stewardship, ensuring our young readers grow up with a love for books and a dedication to protecting our planet.’ 

Ed Finds a Home is released under the Puffin imprint and launched at StoryVerse, a lit fest for children held at Jio World Drive on Sunday. In recognition of their commitment to environmental conservation, Ed-a-mamma invited children to pledge to the Earth reminding us of the collective responsibility to safeguard our planet for future generations. It was a lively celebration filled with joy and creativity where families and young readers enjoyed storytelling sessions and interactive activities.

As an entrepreneur deeply committed to environmental advocacy, Alia views Ed-a-Mamma as a movement toward positive change. By expanding the Ed-universe, starting with clothes, now books and to toys and a baby care range next - the objective is to infuse sustainability principles into every aspect of childhood. 

‘Ed finds a Home’ will also be available on the Ed-a-Mamma website edamamma.com

About Penguin Random House India 

Penguin Random House India publishes over 250 new titles every year and has an active backlist of over 3000 titles. With a strong fiction and non-fiction list, it publishes across every segment including biography, travel, business, politics, history, religion and philosophy, lifestyle, cookery, health and fitness, sports and leisure, visual books, and children’s books. The children’s titles are published under the Puffin and Duckbill imprint. 

Penguin Random House India's illustrious list includes Booker Prize-winning novels and winners of virtually every major literary prize, including the Nobel Prize, the Magsaysay Award, the Jnanpith Award, the Sahitya Akademi Award, and the Commonwealth Writers’ Prize. Several of PRHI’s authors are also recipients of the Bharat Ratna and the Padma Vibhushan, India’s highest civilian honours. Penguin Random House India is the exclusive distribution partner for several leading local and international publishing houses in India and the sub-continent.

About Ed-a-Mamma 

A part of Reliance Brands Limited, Ed-a-Mamma is a brand that cares about children and the earth. It offers clothes that are designed to put the planet first and build a conscious generation, one product at a time. In 2022, the brand expanded to include a range of maternity wear for moms-to-be, followed by a line of nursing wear for new moms and infant wear for kids 0-3 years of age in early 2023. The brand boasts of 1700 options currently and every season it launches 550 options across maternity, infant and kids wear. The range of clothing offered includes fabrics that are made of the highest quality natural fibres with buttons and trims that are plastic and nickel-free. Leftover fabric scraps are repurposed to create trims and fun accessories. The tags of the children’s clothing line can be reused as bookmarks. In the kids-wear collection, each garment comes with a little potli filled with a seed ball, and a tree waiting to be planted in an activity designed to bring children and parents outdoors. Because no matter who we are, no matter what we do, we all have one planet in common. And we’re all children of Mother Earth.

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