Why You Should Write A Book As Part Of Your Content StrategyWhy You Should Write A Book As Part Of Your Content Strategy
on Apr 21, 2021 We're living in a time in which consumers are devouring content. They're reading blogs, podcasts, videos, and everything in between. Content is king, and it's an important strategy to nurture followers on the journey to becoming customers. Modern content marketing is different, and that's a good thing. Content is versatile and can be offered to your consumers in many formats and styles. You can produce more content in less time and use it to build your business. One content marketing strategy that's not fully harnessed is writing a book. Angela Albright, founder of Beverly Hills Publishing, is a proponent of entrepreneurs using their book as part of their content marketing strategy. Albright helps authors not only write their books, but develops the marketing, messaging, and publishing strategy as well. “It’s important to realize that writing a book is different today. You can repurpose content to create a book or write 20,000 words and publish a book with ease and fewer gatekeepers,” says Albright. “That book can then become one of your most effective content marketing strategies. Nothing shows expertise more clearly and in greater detail than a book.” 1. You Have A Lot Of Content That Deserves New Life And Reach “You’re already creating content as a business owner. How much time are you spending creating social media posts, blogs, newsletters, podcasts, webinars, and other types of content? That content deserves more life and a wider reach for your business,” suggests Albright.
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