• Thursday, April 25, 2024

Stephen King, J.K. Rowling and Others Whose ‘Not-for-Sale’ Books Are Fetching Thousands

Stephen King, J.K. Rowling and Others Whose ‘Not-for-Sale’ Books Are Fetching Thousands
on Aug 19, 2021
Stephen King, J.K. Rowling and Others Whose ‘Not-for-Sale’ Books Are Fetching Thousands

Early versions of popular novels have become hot commodities on secondary markets. Not everyone is pleased.

A selection of books whose early versions—often flagged as being not for sale—have proven popular on secondary markets. One publicist described Sally Rooney’s galleys, along with Ottessa Moshfegh’s, as “almost like trading cards” among junior publishing employees.

“Not for sale,” reads the fine print on the back of an advance reader copy (ARC) of Sally Rooney’s forthcoming novel, Beautiful World, Where Are You, which days ago sold on eBay for $79.99 (with tote bag). Another advance copy sold earlier this summer for around $200—roughly 10 times what it costs to preorder the hardcover. An ARC of Jonathan Franzen’s forthcoming Crossroads was recently listed on eBay for $165.
Free copies of forthcoming books—in the form of ARCs, galleys, and uncorrected proofs—are typically sent by publishing houses to authors, reviewers, bookstores, and, increasingly, celebrities and influencers months before publication. The copies can draw a bidding frenzy, especially inside the literary world. One publicist described Rooney’s galleys, along with Ottessa Moshfegh’s, as “almost like trading cards” among junior publishing employees. Early, unfinished versions of classic novels have long been collectible, with some fetching astronomical prices. This is especially true for early-20th-century books when advanced copies were rare and tended to be made with higher-quality materials. They can also provide a window into a canonical author’s process—highlighting revisions made between drafts, say—and may include handwritten corrections. An uncorrected advance copy of John Steinbeck’s Cannery Row is currently available for $35,000; an early version of Hemingway’s The Old Man and the Sea is on sale for $28,000. More recent releases from bestselling authors—such as an uncorrected proof of Stephen King’s first novel, Carrie, on sale for $3,000—typically sell for less. And then there’s Harry Potter. This May, an uncorrected version of Harry Potter and the Philosopher’s Stone sold for over $29,000.

This May, an uncorrected version of Harry Potter and the Philosopher’s Stone sold for over $29,000.

ARCs serve a dual promotional and practical purpose, allowing both critics and buyers for bookstores an early look, while also drumming up excitement on social media. But they are not supposed to be sold. “FSG policy does not condone any reselling of advance reader copies,” Sarita Varma, director of publicity for Farrar, Straus, and Giroux, Rooney and Franzen’s American publisher, says in an email, articulating a sentiment shared across the publishing industry. “Each copy clearly indicates that it is not for resale.” Authors with eBay-worthy ARCs are rare. Those with niche but passionate fan bases—including authors of science fiction, fantasy, and young adult fiction, where collectibles are part of the culture—often inspire under-the-table sales. “This has always been a conundrum with ARCs,” says David Levithan, publisher and editorial director at Scholastic. “At BookExpo, or the American Library Association Conference, you would see people literally picking up every single galley they could find and getting them signed. Authors used to joke, ‘Should I make this out to eBay?’ because they didn’t want a name, they only wanted a signature.”
Source- The Wall Street Journal

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