New Online Bookstore Creates Marketplace for Self-Published Authors Struggling to Compete on AmazonNew Online Bookstore Creates Marketplace for Self-Published Authors Struggling to Compete on Amazon
on Jan 14, 2022
The independently publishing book industry's outstanding development has surprised the world. Opening entryways once shut to unknown writers,independently publishing makes another option - some might say problematic - choice for authors with a little fan base to share their work and construct brand mindfulness on a worldwide scale. Empowered by the popular do-it-yourself movement, a new direct-to-customer bookselling platform, Direct2Author.com, launched in December.
Aimed at helping self-published authors committed to creating, distributing, and promoting their work, Direct2Author is a low-cost, targeted complement to promoting books on Amazon, Barnes & Noble, and other online bookstores.
“Too often, readers believe that self-published books are poorly written,’ said Jackson. “But the success of traditionally published authors who were once self-published like Margaret Atwood, EL James, and even Stephen King who self-published a collection of short stories in 1960, prove that our work is valuable and critical to the publishing industry’s growth.”
Direct2Author provides a free basic book profile upload and three subscription-based dynamic profiles. Dynamic profiles include direct links to the author’s websites and author pages, book cover and book description uploads, promo video integration, social media links, and digital media promotion. Subscriptions start at $3.99 a month.
Readers can sign-up and receive free access to the online bookstore and the 5-crown book rating system.
Unlike Amazon, Direct2Author is not a fulfillment service. Instead, the platform aims to tap into direct-to-customer bookselling. As self-published authors build their own websites on platforms like WiX, WordPress, and Squarespace and create author brand awareness on social media using popular hashtags like #booktok, #bookstagram, and #booktwt, readers can purchase directly from the author, pay less in distribution fees, and help them build long-term fan-bases.
“Self-published authors are entrepreneurs,” said Jackson. “Technology allows us to establish dynamic branding and marketing tools that we can control. As a result, we now have the power to touch a global community of book lovers.”