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How publishers beat Covid blues in 2021

How publishers beat Covid blues in 2021
on Jan 14, 2022
image source : https://indianexpress.com/

The COVID-19 pandemic reset all conditions all over, including in publishing, however publishers say they figured out how to put their heads down in 2021 and center around the subtleties following the horrible experience the earlier year and had the option to draw out a super line-up of books.
Chiki Sarkar, publisher of Juggernaut, found the second wave of Covid like everyone else completely traumatic.

"On the expert front, work got splendidly in the last part of the year (2021) with Juggernaut having two no 1 hits and distributing splendid essayists like Manu Pillai, Adrian Levy, Cathy Scott Clark and Chandrashekhar Dasgupta," she told PTI.

For Ananth Padmanabhan, CEO of HarperCollins India, 2021 was a huge year in numerous ways.

"However, it was our best distributing year. HarperCollins was granted Publisher of the Year 2021 at Tata Lit Live - for having distributed the absolute best books across a wide scope of types. Kavitha Iyer won the Best Book Non Fiction for 'Scenes of Loss' at Tata Lit Live, and Anukrti Upadhyay won the Susheela Devi Literature Award 2021 for Best Book Fiction."

"At the Atta Galatta Bangalore Literature Festival we won the Best YA Writing prize for 'Saira Zariwala is Afraid' by Shabnam Minwalla. Ramachandra Guha sacked the renowned Howard Milton Award for his book 'The Commonwealth Of Cricket' and 'No Presents Please: Mumbai Stories', an assortment of brief tales by Jayant Kaikini deciphered from Kannada by Tejaswini Niranjana, won the American Literary Translators Association's National Translation Award for 2021 for composition," he says.

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"At long last Mayur Suvarna won the Best Narrator Award at the India Voice Fest 21 for the book recording form of Mukund Rajan's journal 'The Brand Custodian' delivered by HarperCollins," he adds.

"Our advanced advertising has been cutting and industry driving and our pamphlet Harper Broadcast won the 2021 Gold for Email Marketing from M3 - Masters of Modern Marketing. In November, HarperCollins additionally moved into new workplaces in Gurgaon to start a half and half work model," Padmanabhan says.

As indicated by him, is most satisfying that Indian perusers are purchasing much a larger number of books than even before the pandemic and deals of kids' books are at an unequaled high.

"It was an achievement year in numerous ways," he declares.

Sumanta Datta, overseeing head of Oxford University Press (India) says the pandemic reset all conditions all over the place, remembering for instructive distributing, however Oxford University Press (OUP) kept on zeroing in on the way that it can uphold the fate of learning, as the pandemic pushed advanced learning in training forward by years.

"We surveyed and adjusted a large portion of our current titles to the National Education Policy (NEP) system, and we presently have 142 new titles that line up with NEP 2020. We are additionally getting ready to make further changes to our titles once the modified National Curriculum Framework is delivered.

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