Frontlist | This Durga Puja, bring in the festivities with ‘Dugga Dugga Festival’
National, 28th September 2020: 93.5 RED FM, one of the largest and most awarded private radio
networks, today announced “Dugga Dugga Festival’, an online experiential festival that
brings Kolkata’s iconic Durga Puja celebration to other parts of the country. The event will be
streamed online on BookmyShow Live for all the viewers on 18th October, 2020. The event registration
will go live soon on Bookmyshow and interested viewers can log-in, register and get their free e-pass
to the festival.
With just few weeks to go for Durga Puja, preparations have begun across the country, albeit at a
lower scale and differently this time keeping the pandemic in mind. An attempt to bring the
celebration and experience of Durga Puja to your doorstep, Dugga Dugga Festival will have music,
food, nostalgia and cultural elements of Durga Puja. The event will have Sujoy Prasad Chatterjee as
the festival guide along with performances by renowned Bengali artists like Srikanto Acharya,
Lopamudra Mitra, Iman Chakraborty and Rupankar Bagchi.
Speaking on the announcement, Nisha Narayanan, Director and COO, RED FM and Magic FM, said,
“More than a cultural festival, Durga Puja is a nostalgia that weaves different emotions and memories.
Since venturing out and celebrating at the limited pandals will be a risky affair and the number of
pandals are limited this year, we thought of bringing the festive cheer right at your doorstep with
Dugga Dugga Festival. The festival will be an amalgamation of music and experiences beautifully
woven to present the true essence of pujo. Dugga Dugga Festival is another IP that will bring together
communities for indigenous cultural celebration this year. We hope you celebrate it with your loved
ones and look forward to better and safer times ahead.”
With experiences like culinarymasterclass from celebrity home kitchens to conversations with various
renowned personalities from Bengal, Dugga Dugga Festival plans to evoke nostalgia and unravel the
pujo for all bengali and non-bengali communities.
For event registration, log on to Bookmyshow.com.
About 93.5 RED FM:
We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one
of the largest radio networks in the country. We are RED FM. Based on the internationally successful
CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and
attitude that is ‘Bajaate Raho!’ at RED FM we always speak up for the right, for the people. Our
listeners are at the heart of everything we do and so we are called the ‘station for expression’ by
establishing an emotional connect with them. We do things differently; we don’t follow the herd and
its testament to the fact that RED FM boasts of over 433 award winning campaigns including BEST
BRAND, BEST FM STATION & BEST RJs.