Frontlist | A controversys affect book sales of JK RowlingFrontlist | A controversys affect book sales of JK Rowling
on Jul 20, 2020
At the beginning of the year there was a rise which staggered during the month of June even though sale of fiction books has been been on the rise as compared to May.Post the controversial trans tweet, sales of JK Rowling’s books have dipped. A report in The Independent quotes results of monitor NPD BookScan which reveals that at the beginning of the year, there was a rise which staggered during the month of June even though sale of fiction books has been been on the rise as compared to May. “Looking at [Rowling’s] performance against the rest of the market, especially as benchmarked against her performance in 2019 – which was very consistent with the rest of the market – I think she’s down. She’s certainly underperforming the rest of the market, comparatively, by two thirds,” Kristen McLean, analyst and executive director of business development at the NPD Group was quoted as saying in the report. Her anti-trans tweet raised the ire of readers and authors alike. As many as four authors had quit literary agency they share with the Harry Potter author.
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