PVLF 2026

Shanghai Children’s Book Fair Showcases Innovation & Cultural Exchange

CCBF 2024 gathers 194 international exhibitors from 35 countries, showcasing innovation, cultural exchange, and the future of children’s content in Shanghai.
on Nov 17, 2025

While we are today-November 17-looking for closing numbers from the notably short-ably the China Shanghai International Book Fair, Yvonne Sun there.

While communications problems had begun to plague the program as early as its first evening on Friday-actually, November 14-everyone kept a good attitude and we have a chance to look now at a couple of points of activity that stood out in this 12th iteration of a complex and condensed fair.

As a leading fair entirely dedicated to books and specific contents for children up to 16 years in the Asia Pacific region, CCBF, in a series of areas featuring over 20,000 more than the latest children's books from around the world, understands its markets.

It simultaneously organized 322 professional and reading promotion events, covering the entire children's content industry chain. More than a feast of children's books, CCBF is a grand gathering of cultural exchange and industry innovation. The two main areas of the fair are the Copyright Zone and the Hybrid Zone.

The Copyright Zone is open to professional visitors, enabling copyright trading and international cooperation in children's publications, while the Hybrid Zone integrates copyright trading, marketing, distribution, and retail promotion, appealing to a broad readership.

Publishers, copyright agents, distributors, IP owners, printing companies, authors, illustrators, and children's content and derivative brands from so many parts of the world will come together in Shanghai to explore the future of children's reading and the content ecosystem.

IBBY and an Endangered-Languages Effort

As the core international section of the fair, the Copyright Zone is devised with the idea of bringing together renowned publishing houses and copyright agencies from around the world. This year, there are two new themed features in the Copyright Zone. A new effort-built with cross-border strentt-is in process now.

Beijing's Belt and Road Area brings together members of the Silk Road Publishers Club from Uzbekistan, North Korea, India, Thailand, Sri Lanka, and Nepal.

The CCBF's Cross Media Lounge focused on animation, games, audio, video, and other digital content, showcasing new trends in the integration between children's books and new media.

The Hybrid Zone also featured four dedicated zones:

The Education Zone, with an array of well-known organizations like New Oriental, TAL, EF, and Banmatap; the Creative Zone, presenting brands such as M&G Stationery, Marie’s, TWSBI, Clairefontaine, Fabriano, CozyWorld; the Ione, gathering popular characters like Mr. Snow King, Harry Potter, Anpanman, Marsupilami, and Zoroli; the Bookstore Zone, inviting bookstores all over China to present chosen children’s books and picture books on the site.

Building an internationally influential Chinese cultural brand. This year, CCBF will further develop its core strategy in four areas: internationalization, specialization, integration across sectors, and sustainable development.

This was underpinned with an enhanced focus on three priority areas: international exchange, the promotion of original content, and industrial integration. This year, exhibitors from 35 countries and regions across five continents have gathered at the fair. Of these, 194 are international exhibitors, with representation by leading children's book publishing countries like France, Italy, the UK, the US, Japan, South Korea, Spain, etc. In the future, we hope to learn more about this part of their collaborative work from IBBY, UNESCO, and CCBF, and will cover the outcomes going forward.