• Sunday, January 23, 2022

Ludhiana’s Mahavir Graphics installs Xerox Iridesse

Ludhiana’s Mahavir Graphics installs Xerox Iridesse
on Oct 18, 2019
Ludhiana’s Mahavir Graphics installs Xerox Iridesse
Ludhiana-based Mahavir Graphics has recently invested in a Xerox Iridesse digital printing press. The machine has been running on the company shopfloor since April 2019.
According to Vishal Jain and Mayank Jain of Mahavir Graphics, as Iridesse is a next generation CMYK + printing machine, it gives the company the flexibility to do more for its clients. “This is in sync with our strategy for the next three years, wherein we are looking to venture into newer end customer application,” they said. A Xerox loyalist, this is the fifth Xerox engine at Mahavir. “It was love at the first sight with Iridesse,” said Jain. “Iridesse has four + two single pass colour printing with option to print gold, silver, clear and white. Such technology is not available elsewhere, plus Xerox scores over competition with respect to after-sales service which is excellent to say the least.” With fully loaded CMYK + gold + silver, clear and white, the company will be able to print metallic effects, convert CMYK to metallic, and print with white, gold and silver. Currently, it is working on silver, gold and white-based applications. Jain said the company has already witnessed 20% plus increase in business since the installation of Xerox Iridesse. Established in 1998, Mahavir started with graphic designing and providing complete bar-code solutions, before venturing into commercial offset printing and packaging with integration of bar codes. Today, with 21 years of experience, Mahavir Graphics is one of the few printing companies that specialise in handling campaigns from start to finish. It has a state-of-the-art offset and digital print production facility, and UV printing solutions with specialists manning every stage of operations — creative, pre-press, digital printing, offset printing, binding, and fabrication solutions. The company majorly service the hosiery and garment industry with majority of end customer being corporate, local brands and printers. The average run length of jobs is 200 to 500. Mahavir has two units at Ludhiana which houses Xerox Iridesse, Xerox 4112, Konica Minolta Biz Hub 1051, Dominant five colour offset and Dominant single colour offset machines, lamination machines and so on. According to the Jains, today, competition is growing and margins are shrinking to an all-time low. It requires innovation in formats as well as investments towards a one –stop solution in digital printing. “The challenge is to provide CMYK plus printing solution to the customers. This will help us differentiate ourselves in an industry which is replete with oversupply of printers,” they said. “Customers are looking for something more than a normal print solution. Today’s customers are looking for value-addition from a printer and the challenge is to go beyond CMYK.” Post-Iridesse installation, they said, “The volumes have not increased to our targets, but yes, we have a received positive feedbacks and responses about print quality and versatility, have been able to add new clients that had getting work done on competition due to various factors. Primarily, work had been more around CMYK but now actively looking into new applications for which we are preparing ourselves,” they said. The company’s present turnover is approximately Rs 2 crore and the company is targeting 30% growth in the coming year.  

Post a comment

Your email address will not be published. Required fields are marked *

33 comments

  • Author Images
    taxi utrecht
    1 week ago

    Taxi Utrecht taxi utrecht Taxi Utrecht is een jonge en dynamische taxicentrale in Utrecht. Wij zijn gespecialiseerd in het aanbieden van op maat gemaakte services op het gebied van taxivervoer in en rondom Utrecht. Taxi Utrecht

  • Author Images
    taxi utrecht
    3 weeks ago

    Taxi Utrecht Taxi Utrecht is een jonge en dynamische taxicentrale in Utrecht. Wij zijn gespecialiseerd in het aanbieden van op maat gemaakte services op het gebied van taxivervoer in en rondom Utrecht. Taxi Utrecht

  • Author Images
    ส่งข้อความ
    1 month ago

    Greetings from Colorado! I'm bored at work so I decided to browse your site on my iphone during lunch break. I really like the information you provide here and can't wait to take a look when I get home. I'm surprised at how quick your blog loaded on my phone .. I'm not even using WIFI, just 3G .. Anyways, very good blog!

  • Author Images
    taxi schiphol
    1 month ago

    Taxi Schiphol taxi schiphol Taxi Schiphol is een jonge en dynamische taxicentrale in Utrecht. Wij zijn gespecialiseerd in het aanbieden van op maat gemaakte services op het gebied van taxivervoer in en rondom Utrecht. Taxi Schiphol

  • Author Images
    แทงหวยออนไลน์
    1 month ago

    You really make it appear really easy along with your presentation but I find this topic to be actually one thing which I feel I might by no means understand. It kind of feels too complicated and extremely wide for me. I am taking a look ahead for your subsequent publish, I'll try to get the grasp of it!