India AI Impact Summit Media leaders request orderly communication between AI platforms and news publishers.

At India AI Impact Summit 2026, media leaders urged structured dialogue with tech platforms, highlighting accountability, trust, and responsible AI in journalism.

on Feb 17, 2026

India AI Impact Summit Media leaders request orderly communication between AI platforms and news publishers.

The media executives who attended the India AI Impact Summit 2026 added that journalism could not be the same as any other type of digital content because it affects elections, markets, social stability and national security.

In a panel discussion on the transformation of newsrooms by artificial intelligence, the commentators reiterated on the necessity of guided interaction between technology platforms and publishers to establish accountability, attribution and responsible usage of journalistic content.

It was a round table meeting organised by the Digital News Publishers Association (DNPA) and called AI and Media: Opportunities, responsible paths and the way forward. According to Kalli Purie, the group of the India Today said AI would help with newsroom operations, though responsibility is needed to be placed on identifiable people. She, in fact, noted that since AI systems are summarising and redistributing journalism, they are engaging in the larger conversation and ought to be evaluated with a greater degree of care.

It was chaired by Ashish Pherwani, Partner of Media and Entertainment at EY and featured senior executives of India Today Group, Dainik Bhaskar Group, Amar Ujala Group, Bennett Coleman and Company Limited, The Hindu Group and the international news media association.

Secretary General of DNPA Sujata Gupta claimed that journalism in India was a matter of democratic infrastructure and not content and claimed that institutional trust needed to stay central when AI redefined the process of information creation and sharing.

Speakers used international regulatory activities like the European Union AI act, the neighbouring rights frameworks in France and Germany and the Australian News Media Bargaining Code as examples of such transparency and fair compensation efforts on the use of news material by technology platforms. Other developments in South Africa and funding mechanisms in Norway were also addressed.

The linguistic and demographic diversity of India was mentioned by panelists, who pointed out that foreign language models tend to do poorly in the Indian languages and may lack locals. They claimed that substantial Indian data infrastructure, local language and traceability systems would be integrative to relevant AI sovereignty.

As the participants recognized the potential of AI to reduce the efficiency of a newsroom, archives, subscriptions, they emphasized that institutions and editorial judgment, as opposed to technology, are the drivers of building trust in the populace. The conference ended with an appeal to protect journalism as a civic good in India during the expansion of its AI views.