<![CDATA[ Why You Bought That ]]> Why You Bought That is not a book about getting rich. It is about the few seconds in which we hand over money, and why what happens then is rarely what we think. Dr. Sunil Kumar argues that the spending mind isn't broken; it is a normal animal in a well-lit trap.

Part One exposes the mechanics: arranged prices, vanishing pauses, persuasive stories, social comparison, and discounts that cost more than they save. Part Two looks beneath them at the buyer: the self we shop for, the feelings that carry price tags, the money habits inherited from childhood, and the fade that dulls every purchase. Part Three offers practical, humane guidance built on an unpopular premise: you will lose all your money eventually, so the real skill is choosing what you lose it to. Witty and honest, it aims to make your spending more yours than theirs.

]]> en Thu, 09 17, 2026 11:00 am <![CDATA[ Why You Bought That ]]> Why You Bought That is not a book about getting rich. It is about the few seconds in which we hand over money, and why what happens then is rarely what we think. Dr. Sunil Kumar argues that the spending mind isn't broken; it is a normal animal in a well-lit trap.

Part One exposes the mechanics: arranged prices, vanishing pauses, persuasive stories, social comparison, and discounts that cost more than they save. Part Two looks beneath them at the buyer: the self we shop for, the feelings that carry price tags, the money habits inherited from childhood, and the fade that dulls every purchase. Part Three offers practical, humane guidance built on an unpopular premise: you will lose all your money eventually, so the real skill is choosing what you lose it to. Witty and honest, it aims to make your spending more yours than theirs.

]]> Book Directory 2 Thu, 09 17, 2026 11:00 am