<![CDATA[ Facebook's new 'More Together' film will delight the book lover in you ]]> Talking about the inspiration behind the ad, Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu said, “This film is a sweet and simple demonstration of Facebook’s inherent power. Which is to supercharge the efforts of one person when the community gets behind it. It is quite rare to be in the advertising business without having some love for the written word. So when Gauri Burma – the most passionate book lover amongst us – came up with the idea, we knew we simply had to make it happen. We hope that it inspires people to consider using Facebook to give a new lease of life to old, forgotten and about-to-be-turned-into-pulp books.”
For the record, the first ad in the series is of ‘Rinchen’, a female football coach in Ladakh who shares her players’ videos on Facebook. The film highlights how the power of connections not only creates a fan-following for her team but also propels her and the team’s career forward.
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Co-Founder, Taproot Dentsu and Creative Chairperson India, dentsu: Agnello Dias Co-Founder and Chief Creative Officer: Santosh Padhi Chief Executive Officer: Umesh Shrikhande
Executive Creative Director: Pallavi Chakravarti EVP & Head of Office: Ayesha Ghosh
EVP & Head of Strategic Planning: Shashank Lanjekar Senior Creative Director: Neeraj Kanitkar
Group Head (Copy): Gauri Burma Group Head (Art): Rutul Mistry Creative Supervisor (Art): Sushant Kadam Visualizer: Sujay Kamble
Vice President, Strategic Planning: Pearl Vas Senior Account Planner: Kanupriya Mahajan Senior Account Planner: Nishita Vazarkar Vice President, Account Management: Amit Murthy
Account Supervisor: Fiona Maben Account Supervisor: Ana Iman
Film Credits
Production House: Lens Flare Films Production Director: Sachin Kotre Executive Producer: Naveed Khan
  Source: businessinsider.in  ]]> en Fri, 03 26, 2021 10:13 am <![CDATA[ Facebook's new 'More Together' film will delight the book lover in you ]]> Talking about the inspiration behind the ad, Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu said, “This film is a sweet and simple demonstration of Facebook’s inherent power. Which is to supercharge the efforts of one person when the community gets behind it. It is quite rare to be in the advertising business without having some love for the written word. So when Gauri Burma – the most passionate book lover amongst us – came up with the idea, we knew we simply had to make it happen. We hope that it inspires people to consider using Facebook to give a new lease of life to old, forgotten and about-to-be-turned-into-pulp books.”
For the record, the first ad in the series is of ‘Rinchen’, a female football coach in Ladakh who shares her players’ videos on Facebook. The film highlights how the power of connections not only creates a fan-following for her team but also propels her and the team’s career forward.
Must Read - 
Lockdown had added to Indian education system’s woes National Book Critics Circle Names 2020 Award Winners Elon Musk sets record straight on emerald mine and apartheid narrative Taproot Dentsu Agency Credits
Co-Founder, Taproot Dentsu and Creative Chairperson India, dentsu: Agnello Dias Co-Founder and Chief Creative Officer: Santosh Padhi Chief Executive Officer: Umesh Shrikhande
Executive Creative Director: Pallavi Chakravarti EVP & Head of Office: Ayesha Ghosh
EVP & Head of Strategic Planning: Shashank Lanjekar Senior Creative Director: Neeraj Kanitkar
Group Head (Copy): Gauri Burma Group Head (Art): Rutul Mistry Creative Supervisor (Art): Sushant Kadam Visualizer: Sujay Kamble
Vice President, Strategic Planning: Pearl Vas Senior Account Planner: Kanupriya Mahajan Senior Account Planner: Nishita Vazarkar Vice President, Account Management: Amit Murthy
Account Supervisor: Fiona Maben Account Supervisor: Ana Iman
Film Credits
Production House: Lens Flare Films Production Director: Sachin Kotre Executive Producer: Naveed Khan
  Source: businessinsider.in  ]]> News 2 Fri, 03 26, 2021 10:13 am