As part of this partnership, Scholastic India will be launching and distributing books, activity books, story books and early readers based on various Mattel brands, such as Barbie, Hot Wheels, Monster High and Masters of the Universe. It will merge Mattel's entertainment brands with Scholastic India's publishing and distribution strengths in India.

The first wave of titles includes Hot Wheels Ultimate Handbook 2026, Barbie's Big Move, Hot Wheels: To the Extreme, along with story collections featuring the two popular brands. These titles have been launched through major retail, online and educational channels, with further formats and publishing initiatives planned as the partnership expands

According to Mattel, the partnership forms part of its broader global publishing strategy and is intended to combine internationally developed content with publishing programmes tailored to local markets. For Scholastic India, the collaboration adds globally recognised character franchises to its existing portfolio for children and strengthens its offering across reading, activity and educational content.

"The companies state that the agreement is meant to provide stories that will nurture the imagination, creativity and literacy of their young fans. The wide distribution network of Scholastic India to schools, retail outlets, online shopping websites and educational outlets will be useful in making the titles available in the region."

"Dream Theatre, which was instrumental in signing this agreement, pointed out that the importance of licensing for expanding entertainment brands from the world of entertainment into the realm of publishing and beyond lies behind the deal. The company represents a number of international and entertainment brands in India and South Asia."

"This agreement follows an increasingly popular trend in children's publishing, involving the use of character-based products in different formats such as storybooks, activity books, coloring books and early reader books."