The partnership represents a major additions to this year’s festival, which will bring together authors, artists, performers, and book enthusiasts for a full day of literary and cultural festivities. And all thanks to Coca-Cola, festival-goers can eat their hearts out, as the event is set to experience a refreshing experience all through its interactive and storytelling programs.

Organisers at the festival noted that the partnership is part of the efforts by PVLF to improve the experience of the guests and have a rich setting that promotes dialogue, innovation, and culture.

The PVLF 2026 is intended to welcome a wide range of attendees, and it is hoped that its link with Coca-Cola will bring a boost to the festival by providing a cool companion for festival-goers as they participate in storytelling, performances, and ideas.